Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaraunt, or attraction, and a breeze to organize a full trip itinerary around them.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaraunt, or attraction, and a breeze to organize a full trip itinerary around them.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaraunt, or attraction, and a breeze to organize a full trip itinerary around them.
With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.

With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.

With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.


We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.

We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.

We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.