Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
Tripadvisor
How an internet o.g. re-engages its 80M monthly users
Category
Technology
Project Type
Multi-surface Product
Year
2022
Stage
Leader
Deliverables
Product Strategy, Product Design
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.
As the biggest travel website on the planet, Tripadvisor's exploration of new products and direct-to-consumer engagement took some big swings. We worked in partnership with the New Ventures team at Tripadvisor to ideate, design, build, and pilot a range of new traveler experiences.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaurant, or attraction, and a breeze to organize a full trip itinerary around them.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaurant, or attraction, and a breeze to organize a full trip itinerary around them.

We revamped "Trips," a long-dormant feature hidden within the Tripadvisor site and app, and brought it front and center. Trips has a reimagined user experience and flow, making it a delight to save any hotel, restaurant, or attraction, and a breeze to organize a full trip itinerary around them.



With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.

With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.

With the New Ventures team we launched "Reco," a stand-alone marketplace and planning platform for travelers to match with their ideal professional travel planner, communicate, and collaborate on a fully customized travel itinerary.


We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.

We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.

We created "Dining Club" as a path for travelers to unlock discounts and specials at hundreds of restaurants in several U.S. markets, via a subscription membership.
We created an email newsletter content franchise called “The WeekEnder from Tripadvisor.” With editions covering both New York, and Southern California areas, The WeekEnder is a departure from automated list-based email blasts. Bona fide travel journalists guide readers to drivable destinations through the lenses of local experts and business owners. With curated images, custom maps, and vibrant animated covers, The WeekEnder is like getting a premium travel magazine right in your inbox.


Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.