Rock Candy is a product & brand consultancy founded by Edward Ludvigsen. He builds technology products, tools, and experiences; both as a solo director and as a team leader.

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Where we work

Entertainment

We understand how entertainment actually works, with deep roots in music, film, and digital media. We partner with labels, platforms, talent teams, and content companies to build fan-facing products, artist tools, and digital experiences born out of vast industry knowledge.

Entertainment

We understand how entertainment actually works, with deep roots in music, film, and digital media. We partner with labels, platforms, talent teams, and content companies to build fan-facing products, artist tools, and digital experiences born out of vast industry knowledge.

Entertainment

We understand how entertainment actually works, with deep roots in music, film, and digital media. We partner with labels, platforms, talent teams, and content companies to build fan-facing products, artist tools, and digital experiences born out of vast industry knowledge.

Agencies

You win the work. We help you deliver it. Rock Candy partners with marketing, advertising, and PR agencies as a creative jet pack. We handle concept, design, development, and production so you can say yes to bigger, more ambitious projects without overextending your team.

Agencies

You win the work. We help you deliver it. Rock Candy partners with marketing, advertising, and PR agencies as a creative jet pack. We handle concept, design, development, and production so you can say yes to bigger, more ambitious projects without overextending your team.

Agencies

You win the work. We help you deliver it. Rock Candy partners with marketing, advertising, and PR agencies as a creative jet pack. We handle concept, design, development, and production so you can say yes to bigger, more ambitious projects without overextending your team.

Technology

From early-stage startups to storied giants, we consult with and get embedded within tech companies of all shapes and sizes to develop brand identities, design products, build MVPs, and get to market — with the strategic thinking and executional range of a team that’s done it before.

Technology

From early-stage startups to storied giants, we consult with and get embedded within tech companies of all shapes and sizes to develop brand identities, design products, build MVPs, and get to market — with the strategic thinking and executional range of a team that’s done it before.

Technology

From early-stage startups to storied giants, we consult with and get embedded within tech companies of all shapes and sizes to develop brand identities, design products, build MVPs, and get to market — with the strategic thinking and executional range of a team that’s done it before.

What we do

Shape a shared vision and roadmap

We work with founders and teams of any size to dig in and deeply understand identity and goals. Whether exploring brand, new product concepts, content development, or refreshing a legacy experience we create a sense of clarity around getting from point A to point B.

Shape a shared vision and roadmap

We work with founders and teams of any size to dig in and deeply understand identity and goals. Whether exploring brand, new product concepts, content development, or refreshing a legacy experience we create a sense of clarity around getting from point A to point B.

Shape a shared vision and roadmap

We work with founders and teams of any size to dig in and deeply understand identity and goals. Whether exploring brand, new product concepts, content development, or refreshing a legacy experience we create a sense of clarity around getting from point A to point B.

Gold standard design for any surface or experience

Our design work spans brand identity, interfaces, design systems, motion, and presentation. The work is always grounded in usability while always striving toward distinction and prestige.

Gold standard design for any surface or experience

Our design work spans brand identity, interfaces, design systems, motion, and presentation. The work is always grounded in usability while always striving toward distinction and prestige.

Gold standard design for any surface or experience

Our design work spans brand identity, interfaces, design systems, motion, and presentation. The work is always grounded in usability while always striving toward distinction and prestige.

Build and ship for any channel or device

From product prototypes and MVPs, to scalable systems and platforms, we build with modern tools and frameworks.

Build and ship for any channel or device

From product prototypes and MVPs, to scalable systems and platforms, we build with modern tools and frameworks.

Build and ship for any channel or device

From product prototypes and MVPs, to scalable systems and platforms, we build with modern tools and frameworks.

Support for launch, growth, and beyond

Shipping is not the finish line. We help you launch with confidence and sustain momentum after go-live. This includes everything from QA and deployment to internal training to shaping promotional experiences.

Support for launch, growth, and beyond

Shipping is not the finish line. We help you launch with confidence and sustain momentum after go-live. This includes everything from QA and deployment to internal training to shaping promotional experiences.

Support for launch, growth, and beyond

Shipping is not the finish line. We help you launch with confidence and sustain momentum after go-live. This includes everything from QA and deployment to internal training to shaping promotional experiences.

Pitch, hype, and sell with compelling storytelling

Whether raising funds, growing your brand’s footprint, or unveiling a product, we craft unforgettable stories through design, motion, and verse.

Pitch, hype, and sell with compelling storytelling

Whether raising funds, growing your brand’s footprint, or unveiling a product, we craft unforgettable stories through design, motion, and verse.

Pitch, hype, and sell with compelling storytelling

Whether raising funds, growing your brand’s footprint, or unveiling a product, we craft unforgettable stories through design, motion, and verse.

Founder & Lead

Edward is a designer and technologist based in NYC and Connecticut. His work spans web, software, motion, 3D, experiential, physical products, and emerging technologies. He specializes in working with business leaders and their teams to turn their most complex challenges into approachable, intuitive experiences for everyday users; with scalable and sustainable platforms for stakeholders.

For the first decade of his career Edward worked with massive advertisers and publishers like BBDO, Viacom, and Meredith to develop digital content and marketing strategies — many of which that have become standard across all channels and devices. In the second decade, he worked with startups and industry leaders to develop digital products and experiences to launch and expand their brands into the age of mobile devices and interactivity. 

Through Rock Candy, Edward now works as a partner to agencies, entrepreneurs, and media companies of all sizes to create brands and solutions for the new and future technology ages — wielding 25 years of hard won insight and expertise fused with the newest tools and workflows to supercharge and launch incredible experiences.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.