Rock Candy is a product & brand consultancy founded by Edward Ludvigsen. He builds technology products, tools, and experiences; both as a solo director and as a team leader.
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Where we work
What we do
Founder & Lead

Edward is a designer and technologist based in NYC and Connecticut. His work spans web, software, motion, 3D, experiential, physical products, and emerging technologies. He specializes in working with business leaders and their teams to turn their most complex challenges into approachable, intuitive experiences for everyday users; with scalable and sustainable platforms for stakeholders.
For the first decade of his career Edward worked with massive advertisers and publishers like BBDO, Viacom, and Meredith to develop digital content and marketing strategies — many of which that have become standard across all channels and devices. In the second decade, he worked with startups and industry leaders to develop digital products and experiences to launch and expand their brands into the age of mobile devices and interactivity.
Through Rock Candy, Edward now works as a partner to agencies, entrepreneurs, and media companies of all sizes to create brands and solutions for the new and future technology ages — wielding 25 years of hard won insight and expertise fused with the newest tools and workflows to supercharge and launch incredible experiences.