Deluxe

Defining the second century of an entertainment giant

Category

Entertainment, Technology, Agency

Project Type

Global Rebrand

Year

2018

Stage

Leader

Deliverables

Brand Design, Web, Custom CMS, Motion, Advertising

Deluxe

Defining the second century of an entertainment giant

Category

Entertainment, Technology, Agency

Project Type

Global Rebrand

Year

2018

Stage

Leader

Deliverables

Brand Design, Web, Custom CMS, Motion, Advertising

Deluxe

Defining the second century of an entertainment giant

Category

Entertainment, Technology, Agency

Project Type

Global Rebrand

Year

2018

Stage

Leader

Deliverables

Brand Design, Web, Custom CMS, Motion, Advertising

Founded in 1915, Deluxe has pioneered countless technologies and processes essential for film, televsion, digital content, and advertising production around the world — including modern content distribution, localization, and the Academy Award winning CinemaScope.

Founded in 1915, Deluxe has pioneered countless technologies and processes essential for film, televsion, digital content, and advertising production around the world — including modern content distribution, localization, and the Academy Award winning CinemaScope.

Founded in 1915, Deluxe has pioneered countless technologies and processes essential for film, televsion, digital content, and advertising production around the world — including modern content distribution, localization, and the Academy Award winning CinemaScope.

We organized Deluxe's numerous lines of business into three brand lanes: Creative, Distribution, and Technology. With individual but interconnected palettes and streams of visual language, Deluxe had its first true brand book in 100 years. We created guidance, templates, assets, and functional executions across all comms, surfaces, and marketing channels.

We organized Deluxe's numerous lines of business into three brand lanes: Creative, Distribution, and Technology. With individual but interconnected palettes and streams of visual language, Deluxe had its first true brand book in 100 years. We created guidance, templates, assets, and functional executions across all comms, surfaces, and marketing channels.

We organized Deluxe's numerous lines of business into three brand lanes: Creative, Distribution, and Technology. With individual but interconnected palettes and streams of visual language, Deluxe had its first true brand book in 100 years. We created guidance, templates, assets, and functional executions across all comms, surfaces, and marketing channels.

Redesigning Deluxe's web prescence married both the totality of a new brand direction and hierarchy with a custom-built content management system to easily create and manage pages for previously under-represented products and services.

Redesigning Deluxe's web prescence married both the totality of a new brand direction and hierarchy with a custom-built content management system to easily create and manage pages for previously under-represented products and services.

Redesigning Deluxe's web prescence married both the totality of a new brand direction and hierarchy with a custom-built content management system to easily create and manage pages for previously under-represented products and services.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.

Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.

All content ©2026 Metahumanistic Design LLC. All rights reserved.