Bacardí
Digitizing the rum tasting experience
Category
Agency, Entertainment
Project Type
PR & Marketing
Year
2021
Stage
Icon
Deliverables
Product Strategy, Product Design, Design Systems
Bacardí
Digitizing the rum tasting experience
Category
Agency, Entertainment
Project Type
PR & Marketing
Year
2021
Stage
Icon
Deliverables
Product Strategy, Product Design, Design Systems
Bacardí
Digitizing the rum tasting experience
Category
Agency, Entertainment
Project Type
PR & Marketing
Year
2021
Stage
Icon
Deliverables
Product Strategy, Product Design, Design Systems
During periods of the Covid-19 pandemic, when live events were impossible to plan, Bacardí and thier PR representation wanted to explore digital paths to create promotional experiences around new products. We built a digital experience to celebrate the launch of BACARDÍ Reserva Ochoas Sherry Cask Finish, and to turn bottle art and a short film into a collectible NFT.
During periods of the Covid-19 pandemic, when live events were impossible to plan, Bacardí and thier PR representation wanted to explore digital paths to create promotional experiences around new products. We built a digital experience to celebrate the launch of BACARDÍ Reserva Ochoas Sherry Cask Finish, and to turn bottle art and a short film into a collectible NFT.
During periods of the Covid-19 pandemic, when live events were impossible to plan, Bacardí and thier PR representation wanted to explore digital paths to create promotional experiences around new products. We built a digital experience to celebrate the launch of BACARDÍ Reserva Ochoas Sherry Cask Finish, and to turn bottle art and a short film into a collectible NFT.
To celebrate the new rum launch, we collaborated with photographer Cam Kirk to create a colorful short film, branded motion graphics, and other multi-media assets to be packaged together as a digital Bacardí NFT, to go up for a charity auction as a unique 1 of 1 collectible.

To celebrate the new rum launch, we collaborated with photographer Cam Kirk to create a colorful short film, branded motion graphics, and other multi-media assets to be packaged together as a digital Bacardí NFT, to go up for a charity auction as a unique 1 of 1 collectible.

To celebrate the new rum launch, we collaborated with photographer Cam Kirk to create a colorful short film, branded motion graphics, and other multi-media assets to be packaged together as a digital Bacardí NFT, to go up for a charity auction as a unique 1 of 1 collectible.


We created a blind auction website, through which potential NFT collectors could add their bid to own the entire BACADRÍ Reserva Ochoas Sherry Cask Finish digital collectible, which was minted on the blockchain and transferred in a private sale to the winning bidder. Our auction system allowed for bidders to buy the collectibel without having to own or understand cryptocurrency.

We created a blind auction website, through which potential NFT collectors could add their bid to own the entire BACADRÍ Reserva Ochoas Sherry Cask Finish digital collectible, which was minted on the blockchain and transferred in a private sale to the winning bidder. Our auction system allowed for bidders to buy the collectibel without having to own or understand cryptocurrency.

We created a blind auction website, through which potential NFT collectors could add their bid to own the entire BACADRÍ Reserva Ochoas Sherry Cask Finish digital collectible, which was minted on the blockchain and transferred in a private sale to the winning bidder. Our auction system allowed for bidders to buy the collectibel without having to own or understand cryptocurrency.
Rock Candy worked directly with Cam Kirk and his team to establish the visual look, and bring a trippy animated short to life as the centerpiece of the Bacardí digital collectible.
Rock Candy worked directly with Cam Kirk and his team to establish the visual look, and bring a trippy animated short to life as the centerpiece of the Bacardí digital collectible.
Rock Candy worked directly with Cam Kirk and his team to establish the visual look, and bring a trippy animated short to life as the centerpiece of the Bacardí digital collectible.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.
Learn more about partnering with Rock Candy. Or connect via email, LinkedIn, Instagram, or that little chat thing in the corner.
All content ©2026 Metahumanistic Design LLC. All rights reserved.